Recent Posts From Science & Technology

Man Who Called And Texted Ex-Girlfriend 21,807 Times Sentenced

A man in France accused of calling and texting his ex-girlfriend 21,807 times over the course of 10 months has been sentenced to prison.

Can Apple Save the Music Business, Again?

Can Apple and Beats Music make a difference in an industry that has been beaten down by online piracy and now streaming music services that can’t seem to get enough paying subscribers to be profitable?

Caught in the middle of all this are musicians an…

How My Son’s Differences Are Extraordinary

Click here to watch the TEDTalk that inspired this post.

In the TEDTalk My Autistic Brothers, Faith Jegede shares with us her experiences growing up with two brothers who have autism, one who does not speak with words, but with his heart, and her othe…

3 Awesome Tech Gadgets You Need Now

I’m a tech geek and nothing gets me as excited as stumbling upon a new gadget. I’m interested in just about anything cool that has an on/off switch, decent battery life and provides a practical utility. If there’s no practical use for it, then it has t…

10 Things to Watch From the U.S. Open

The U.S. Open is the largest annually-attended sporting event, with 700,000 people attending, and millions watching worldwide: a great brand-building opportunity. What are the 10 key things to watch from this year’s event?

1. Some brands still think of communication as transmission

Really? Yes. Just take a look at the on-court sponsors: JP Morgan, Citizen and Emirates. There are no visible marketing activities to inject meaning into the bald awareness-build, which means missed opportunities. At least Mercedes-Benz has significant weight of TV advertising and some interesting use of RFID (see below) and Chase has a witty campaign to launch its mobile app using John McEnroe and Andy Roddick. But all these brands need to do more. Read on.

2. IBM looking to own Big Data

The USTA has been using mobile, social, analytics and cloud for a while, but the IBM partnership has upped the ante this year to help people understand and engage with the action, with IBM communicating heavily behind the Big Data message. IBM analyzes 41 million data points from 8 years of Slam play, visualizes meaningful patterns and creates engaging apps. Trendcast is the most striking of the new mobile and social apps: it aggregates and filters social media comments, identifies key trends, engages with fans and offers sponsorship opportunities for the USTA. Another new piece of analytics is Keys to the Match, which identifies three actions players can take to increase their chances of winning.

3. Heineken and branded experiences
Would you be able to make the hustle and bustle of New York’s Union Square go silent? Heineken’s ‘Quiet Please’ event challenged people to sit in an umpire’s chair and do exactly that. One person managed to do it — take a look on YouTube to see how. Check out the brand’s Crack the U.S. Open Instagram mosaic with embedded codes that Digiday labelled, ” a new kind of scavenger hunt.” And if you get tickets to the Open, you’ll have a choice between the Red Star Café and Heineken House, featuring a culinary partnership with NY eatery No. 7 Sub.

4. Moet blurring physical and digital

Event-based digital activations have exploded this year, with everything from robots to world record-breaking challenges. One of the most eye-catching was how Moet has given #MoetMoment physical presence. How it works: you go to the Moet stand and take a photo of yourself in the life-sized Instagram frame in front of your favorite backdrop. Next, upload the picture, tagging it to enter into a draw to win Moet-brand glasses. The brand also buys geo-tagged promotional tweets and Facebook ads to amplify the social push.

5. Fashion brands crossing over into sport

Nike, Adidas, Reebok and Lacoste have made the move into fashion apparel for years now. We have also seen a new Stella McCartney range this year in partnership with Adidas, sported by Caroline Wozniacki. But the intriguing clothing trend is in the opposite direction, as high street brands with no sporting credentials start to clothe tennis stars: it started with Uniqlo and Novak Djokovic, and now we have H&M and Tomas Berdych.

6. Amex and Mercedes flirting with RFID

Amex is using RFID for its MyOpen Pass program: you are given a wristband with an embedded chip that collects data about your journey around Fan Experience, and later you receive an e-mail detailing your performance. Mercedes has introduced dashboard RFID-based parking tags, containing a scan-able barcode at Mercedes’ Brand Center, where you can win tennis gear and merchandise.

7. Nike not so hot
Nike used to be so good at creating wow experiences. Remember when they converted an old factory in a tough area of Paris during the French Open a couple years ago? They laid out tennis courts, hired a world-class local DJ and got Rafael Nadal to turn up and play with the local talent. We’ve seen nothing approaching that at this year’s U.S. Open. The best Nike has come up with is a staged appearance by Michael Jordan at Roger Federer’s first-round match.

8. E-surance and social roaming

Players sign autographs at E-surance’s booth. Calls to action are posted on Twitter, giving at-home viewers the chance to talk to players via tweets. The lucky ones get to video chat via webcam. All backed up by the TV campaign using the Bryan brothers and their roaming video-conferencing robots on the streets of New York.

9. Starwood & Heineken activation

Looking to ramp up awareness and membership of its Preferred Guest loyalty program, Starwood Hotels is experimenting with an on-line game and microsite. And Heineken, again, is innovating – challenging fans at its Open booth to set tennis-related world records, upload to recordsetter.com and win tickets for the men’s singles final.

10. Multi-sensory inspiration

And lastly, Patrick Gunderson — an IBM developer — is collaborating with James Murphy (aka LCD Soundsystem) to create the authentic soundtrack of the U.S. Open. Murphy will use the algorithms developed by Gunderson to encode a match’s action, along with weather data and crowd engagement, and turn these into music by ascribing musical values to each one: “we’re going to generate almost 400 hours’ worth of music.”

Rick Perry Lost Big With Tesla Deal

Texas Gov. Rick Perry’s charms were apparently lost on electric carmaker Tesla.

Despite Perry’s shoddy record on clean energy, the former Republican presidential candidate desperately wanted Tesla to build its $5 billion battery factory in the Lone Star State. Perry personally led negotiations with Tesla over its so-called Gigafactory, which is expected to create 6,500 jobs. The governor even drove a Tesla Model S through California’s state capital in June, in a public stunt that the Los Angeles Times found surmountable to “stalking.”

“Tesla’s a big project,” Perry said during an interview with “Opening Bell” on Fox Business News in March. “I think the cachet of being able to say we put that manufacturing facility in our state is hard to pass up.”

All for naught. On Thursday, Tesla settled on Nevada as the location for its $5 billion ‘Gigafactory,’ ending a monthslong contest with Texas, Arizona, New Mexico and Tesla’s home state of California.

“It’s disappointing; he’s got to face it as a disappointment,” Peter Cowen, the managing director of technology investment banking firm Clear Capital Advisors, told The Huffington Post on Friday. “This one was a high-stakes battle and he lost.”

Part of the problem for Perry was a Texas law that bans car manufacturers from selling directly to customers. Because Tesla doesn’t franchise its dealerships, it can’t sell cars in the state. Though Perry said in March he wanted to lift the ban, it still proved to be a turn-off for the carmaker.

The ban “doesn’t make us feel good as we look to build a plant” in Texas, Diarmuid O’Connell, vice president of business development for Tesla, told The Huffington Post in June. O’Connell said economics would ultimately sway the company’s decision.

A Tesla spokeswoman did not respond to a question about whether the continued sales ban factored into its decision, instead forwarding along quotes from CEO Elon Musk’s press conference in Carson City, Nevada, on Thursday.

Perry had cause for hope. Earlier this year, he convinced Toyota to move its headquarters from California to suburban Dallas. Texas has a state Enterprise Fund, established by Perry in 2003, to serve as a “deal-closing” coffer from which officials can draw to bolster Texas’s business bids in interstate competitions. To boot, Texas has no corporate income tax.

Texas residents may have lucked out, as added incentives from the state could have ended up costing taxpayers. As it was, Texas was offering a tax package worth between $800 million and $900 million, according to the Austin American-Statesman. Nevada is coughing up $1.3 billion to seal its deal with the carmaker.

A spokesman for Perry’s office did not immediately respond to a call requesting comment.

Why Tesla picked Nevada is not totally clear. Musk said the reasons went beyond money.

“This was not the biggest incentive package, it wasn’t just about the incentives,” Musk said at the press conference. “What the people of Nevada have created is a state where you can be very agile, where you can move quickly and get things done.”

That may mean geography worked in Nevada’s favor. The ideal location for the company was probably California: It’s Tesla’s biggest market and fairly close to western Canada, where Tesla may soon begin getting some of its raw materials, according to Carter Driscoll, a senior analyst at the investment bank MLV & Co who covers Tesla.

The Golden State wasn’t able to come up with an incentives packages on deadline, however. So neighboring Nevada may have proved the next best thing. Plus, there were those massive tax breaks. Perry can’t win ‘em all.

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The Vote is Open: International Football Fan Day Kicks Off

More than 400 players, clubs and fans from all over the world to select the most important day in the history of football28 May 2014, London – Hinch.as, football’s social network, today opens the worldwide vote to select the date which will celebrate International Football Fan Day. Having secured UNESCO’s approval, the initiative has already attracted votes and active support by over 400 major players, including Andrés Iniesta, Dani Alves, Radamel Falcao, Gerardo “Tata” Martino,…

Source: RealWire

WGSN Global Fashion Awards 2014 opens for entry

London: 21 May 2014New focus on breakthrough talent and innovation as well as a new venue revealed for 2014 eventWGSN has announced its Global Fashion Awards 2014 are now open for entry and has revealed the location and date for this year’s ceremony; 1…

New mobile app takes fashion and celebrity worlds by storm

29 April 2014LONDON, UK – Shopcade, often referred to as the ‘Pinterest for shopping’ or the ‘shop-able Instagram’, is swiftly becoming the world’s largest social shopping app, garnering a fan base of high profile users who power the app through their …

This World Cup Final Cake Is Deliciously Confusing

Someone made a fantastic-looking cake with the outer dressed nicely in a Argentina flag. Whoever made it decided to fill the inside with the colors of the German flag. So, it’s unclear what fan this cake was made for, but it sure looks delicious!

The world’s cruellest cake. #GER #ARG pic.twitter.com/mW5xCaIxcq

— NextBet.co.uk (@NextBetTips) July 15, 2014

(H/T Bleacher Report)

Lay’s New Flavors Are Worse Than We Ever Could Have Imagined

Lay’s Do Us A Flavor contest to determine the newest Lay’s flavor is back for its second year, and we tried the contestants so you don’t have to. From a pool of more than 14 million submissions, Frito-Lay’s finalists for the competition are: Cheddar Bacon Mac & Cheese, Mango Salsa, Wasabi Ginger, and Cappuccino. It’s a total grab-bag of flavor profiles, but then again, so was last year’s group: Chicken & Waffles, Sriracha and Cheesy Garlic Bread.

This year’s Do Us A Flavor chips will be on shelves from July 28 through October 18, during which time chip-lovers can vote for their favorite flavor. The winner will not only become the next Lay’s flavor, but the person who submitted the idea for the flavor will win $1 million. After trying the chips, we’re not sure any of them qualify as a million dollar idea…

Here’s what we at HuffPost Taste and some of our fellow editors at The Huffington Post thought about the new Lay’s flavors:

Want to read more from HuffPost Taste? Follow us on Twitter, Facebook, Pinterest and Tumblr.

Nestle Apologizes For ‘Penis’ Shape On Candy Bar

A London lawyer complained that he bought a candy bar with a penis-like shape imprinted on it — and Nestle actually apologized.

Robin Jacobs, 31, said he was eating a Milkybar during Sunday’s World Cup final and was stunned to see what he called an “inappropriate” image.

What on earth is a penis doing on a kids’ chocolate bar?” he asked, per Metro. “There’s no point denying what it looks like. It is obvious –- we can all see it.”

This wasn’t the first time a customer had noticed the phallic design on the Milkybar. Here’s a tweet from 2012 mentioning the suggestive shape on the candy bar:


Penis shapes on the milky bar chocolate?!?! pic.twitter.com/jX656BCA

— Ria (@arianwin) July 14, 2012

Jacobs reportedly griped he will now remember the 2014 World Cup for the “Milkybar penis.” He said he ate the candy anyway, outlets noted.

Nestle sent the following statement to The Huffington Post:

Nestlé is surprised and sorry to hear that Mr. Jacobs thought the picture on the Milkybar resembles male genitalia, it is in fact an image of a horse’s head, the Milkybar Kid’s horse. There was no intention to mislead or depict anything offensive on our product and we apologise for any confusion or embarrassment this may have caused.

ComĂșn Tierra: A Journey Through Sustainable Communities of the Americas

In November of 2010, as I was winding down my journey through the Americas, documenting sustainability initiatives in the 10 countries I visited for The Esperanza Project, my path crossed with that of Ryan Luckey and Leticia Rigatti, the couple who make up Común Tierra. They were doing exactly what I had wanted to do but ran out of time, funds and energy. They have spent the past four years creating a body of work that is unparalleled in this area, planting seeds of sustainability as they go with their workshops and seed bank and presentations. Their journey carried them throughout the Americas aboard the Minhoca, a biodiesel-fueled motor home outfitted with a wide range of “ecotecnias” or ecological technologies that help the travelers live in a way that’s consistent with their values, while making their home a rolling demonstration project for sustainability.




Now as the couple begins a new chapter with a journey through Europe, Phil Moore has penned an interview with Ryan and Leti for Permaculture Magazine. Phil, along with his partner Lauren, relied on the advice and collaboration of Comun Tierra in their own journey through the Americas, documented in their blog Permaculture People.

I look forward to seeing what this new adventure will bring. Meanwhile, here’s a peek inside the Minhoca:

Cat Doesn’t Want To Go For A Walk, Tries To Hide In Stranger’s Purse

Some cats really enjoy going for a walk on a feline harness. Others… not so much.

During his first visit out, the cat above decided unequivocally that the outside world was not for him, so he attempted to climb into a random woman’s purse. This cour…

Baby, Pit Bull Puppy Are Cutest Best Friends You’ll See Today

You have not seen cute until you’ve seen a cherubic baby and sweet little pit bull who just so happen to be best friends.

Enter Eisleigh and Clyde. Eisleigh is a 10-week-old baby girl living in North Carolina with her parents. Clyde is their 8-week-old pit bull. Growing up together, the two little ones have become the best buddies. Mama Brandi Hodges, a 25-year-old animal lover, and her fiance, Madison Hatton, have been sharing photos of the adorable friendship on their Instagram accounts.

In the photos, Eisleigh smiles with her furry pal and the two take naps together. One particularly precious moment caught on video was when Clyde hopped into Eisleigh’s bouncer to sleep beside her.

Hodges noted the bond in her caption, writing: “These two ♥ I’ve never seen anything quite like it… #pitbullsofinstagram #pitbull #educationnoteuthanization #officialpitbullphotos #dontbullymybreed #mypitbullisfamily #banstupidpeople #pitbulladvocate #endbsl.”

Check out more photos of the twosome below.

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Man Who Called And Texted Ex-Girlfriend 21,807 Times Sentenced

A man in France accused of calling and texting his ex-girlfriend 21,807 times over the course of 10 months has been sentenced to prison.

Can Apple Save the Music Business, Again?

Can Apple and Beats Music make a difference in an industry that has been beaten down by online piracy and now streaming music services that can’t seem to get enough paying subscribers to be profitable?

Caught in the middle of all this are musicians an…

How My Son’s Differences Are Extraordinary

Click here to watch the TEDTalk that inspired this post.

In the TEDTalk My Autistic Brothers, Faith Jegede shares with us her experiences growing up with two brothers who have autism, one who does not speak with words, but with his heart, and her othe…

  • Celebrities
  • Science & Technology

The Vote is Open: International Football Fan Day Kicks Off

More than 400 players, clubs and fans from all over the world to select the most important day in the history of football28 May 2014, London – Hinch.as, football’s social network, today opens the worldwide vote to select the date which will celebrate International Football Fan Day. Having secured UNESCO’s approval, the initiative has already attracted votes and active support by over 400 major players, including Andrés Iniesta, Dani Alves, Radamel Falcao, Gerardo “Tata” Martino,…

Source: RealWire

WGSN Global Fashion Awards 2014 opens for entry

London: 21 May 2014New focus on breakthrough talent and innovation as well as a new venue revealed for 2014 eventWGSN has announced its Global Fashion Awards 2014 are now open for entry and has revealed the location and date for this year’s ceremony; 1…

New mobile app takes fashion and celebrity worlds by storm

29 April 2014LONDON, UK – Shopcade, often referred to as the ‘Pinterest for shopping’ or the ‘shop-able Instagram’, is swiftly becoming the world’s largest social shopping app, garnering a fan base of high profile users who power the app through their …

Man Who Called And Texted Ex-Girlfriend 21,807 Times Sentenced

A man in France accused of calling and texting his ex-girlfriend 21,807 times over the course of 10 months has been sentenced to prison.

Can Apple Save the Music Business, Again?

Can Apple and Beats Music make a difference in an industry that has been beaten down by online piracy and now streaming music services that can’t seem to get enough paying subscribers to be profitable?

Caught in the middle of all this are musicians an…

How My Son’s Differences Are Extraordinary

Click here to watch the TEDTalk that inspired this post.

In the TEDTalk My Autistic Brothers, Faith Jegede shares with us her experiences growing up with two brothers who have autism, one who does not speak with words, but with his heart, and her othe…